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EO On Moniker & The Other Art Fair 2016

Moniker Art Fair

Moniker Art Fair 2016

Over the past few years The Old Truman Brewery has seen a bombardment of art admirers, first time collectors, and the creatively charged shuffling in through the doors to explore London's rising premiere event during London art week in October. With its roots firmly embedded in urban culture, 'The Moniker Art Fair' celebrated its seventh year in showcasing emerging and established artists, galleries and curators within their genre.

The Other Art Fair 2016

The Other Art Fair On the 'other' side of the shared venue were 145 emerging artists hand selected to exhibit by London’s leading artist-led fair, 'The Other Art Fair'. Reaching a milestone in their five year history, 'TOAF' partnered up with the worlds leading online gallery, Saatchi Art to jointly present their 14th Uk edition. This marks the fourth year that 'Moniker' and 'The Other Art' Fair have combined their creative energies, which in turn has become the pivotal spicy recipe for it's growing credibility as the preferred 'alternative' to the Frieze Art Fair.

Amidst the heavy lifting and awkward corner turns there's usually a rising buzz amongst exhibiters echoing across the boards just hours before the opening. I've experienced this at first hand in this same venue two years ago when helping out a few compadres (Shout out to Lhouette & Vas Zavialov). This year however, the infectious energy of the private view opening seemed to multiply tenfold, verified by the influx of dazzling Instagram posts, hashtags and live raving whatsapp messages I received. Unable to make it to Thursdays private view, I popped down on the Saturday, and to my pleasure the buzz was still flowing at peak levels. I brought along the EO power symbol to snap exhibiting talents and highlight the creative power present (only visible via gifs 👀 ).

Spread across this post are personal insights on exhibiting, EO gifs, and snaps I took which summarise why Moniker and The Other Art Fair once again have pulled off an encapsulating fair for all involved.

The Other Art Fair EO Highlights

Archie Proudfoot

Archie Proudfoot - The Other Art Fair
Archie Proudfoot - The Other Art Fair
Archie Proudfoot - The Other Art Fair

Tim Fowler - The Other Art Fair

Tim Fowler

Insight: One of the most enjoyable aspects during my browse was experiencing the openness of the exhibiters (established or not) who were more than willing to share their endless hours of grind insight, business investment, emotion, and most importantly their personal expression of originality. This graft and unique expression is what the artists and galleries seek to evoke and communicate to the public. All this along with the intention to move the audience through their work with the hope of at least breaking even. It is this mutual unseen bond between all exhibiters along with the excitement of being a part of something greater that provides the foundations to ignite energy and the celebration of art within the room.

Alex Voinea - The Other Art Fair

Alex Voinea

Since there's no backroom or behind the scenes, what the public see of galleries and artists during trade hours is what they get, with probably a slightly polished approach coated with a tint of varying professionalism. Beyond this is probably a mixed bag of emotions shifting between momentary excitement and gratitude to concerns for surviving and succeeding. I'm referring to the “Will I even cover the costs for my stand?” and “Is my time and effort even going to pay off in the long term?” thoughts. Why do I bring this up? Because this is one of the predominant aspects of exhibiters vulnerabilities, which happens to be overlooked when they are criticised by the few for 'overpriced artworks' and labelled as 'sell outs' for exhibiting at such fairs (which is another discussion in its' entirety for a later date). The truth is, a number of exhibiters do lose money when exhibiting whilst some make a little, and others a lot, yet it is art fairs such as 'Moniker' and 'The Other Art Fair' among others that have become a breeding ground for nourishing artists and emerging galleries through the provision of insight, connections, exposure and guidance. Although the platform is created with ripe opportunities, an artists success at such fairs depends on varying factors which some eventually attain through trial and error whilst other's instantly through their entrepreneurial preparations. It is up to those who take part to manifest a valuable experience of insight and relationships. In the long-term I've found this to be far more beneficial.

A big salute to all those I met who provided me with a greater experience through exchange, insight and inspiration. Below are further highlight shots during my creative exchange.

The Other Art Fair Founder - Ryan Stanier

The Other Art Fair Founder Ryan Stanier charging the fair with his creative power.

Camille Walala The Other Art Fair

Camille Walala brought her Tribal POP style to TOAF and also transformed the Grand Entrance.

Lene Bladbjerg - The Other Art Fair
Lene Bladbjerg - The Other Art Fair

Lene Bladbjerg

Carolina Mizrahi - The Other Art Fair
Carolina Mizrahi - The Other Art Fair

Carolina Mizrahi - The Other Art Fair

Carolina Mizrahi

Rebecca Mason - The Other Art Fair

Rebecca Mason

Anna Fafaliou - The Other Art Fair

Anna Fafaliou

Liam O'Connor - The Other Art Fair

Liam O'Connor

Moniker Art Fair EO Highlights

Artist Maser Playground at Moniker Art Fair 2016

Maser's colourful, three-dimensional, 18-metre-long interactive playground.

Moniker Art Fair - Olivia Skalkos

Monikers' Project Manager Olivia Skalkos vibin' her creative power into the fair.

Fat Cap Series by James Earley - Moniker Art Fair

Fatcap series - James Earley - MAF Urban Settlers

Max Zorn - Moniker Art Fair
Max Zorn - Moniker Art Fair

Tape Artist - Max Zorn - Stick Together Gallery

Josh Stika - Moniker Art Fair

Josh Stika - Moniker Art Fair

Slap N Tickle Installation by Josh Stika (host: Danielle Jacques)

Digital Print by Josh Stika - Moniker Art Fair

Josh Stika - Digital Print

Worldart Gallery at Moniker Art Fair

Worldart Gallery

Rise Gallery at Moniker Art Fair

Rise Gallery at Moniker Art Fair
Rise Gallery at Moniker Art Fair

Rise Gallery

Curious Duke Gallery - Louise McNaught at Moniker Art Fair

Louise McNaught - Curious Duke Gallery

Secret Art Prize at Moniker Art Fair

The Secret Art Prize - Tristram Aver/ Alexandra Gallegher

Colin McMaster at Moniker Art Fair

Colin McMaster

Shoreditch Lives - ​Acrylicize at Moniker Art Fair

Shoreditch Lives - ​Acrylicize at Moniker Art Fair

Shoreditch Lives - Acrylicize

Schoony Sculpture at Moniker Art Fair

Schoony Sculpture

Static - Lawrence Alkin Gallery at Moniker Art fair

Static - Lawrence Alkin Gallery

Lucy Sparrow - Lawr​ence Alkin Gallery at Moniker Art Fair

Lucy Sparrow - Lawrence Alkin Gallery

Dynam​ite Gallery at Moniker Art Fair

Dynam​ite Gallery at Moniker Art Fair

Dynam​ite Gallery at Moniker Art Fair

Dynamite Gallery

Blessings to all for checking out this post. For further browsing hit up and Gifs created by Eccentric-O Photos snapped by Eccentric-O

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